BBC Worldwide secures new soft line partners for Hey Duggee

Blues Clothing and Aykroyd and TDP are on board with the hit pre-school property.
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BBC Worldwide has signed a range of new soft line partnerships for the hit CBeebies show Hey Duggee.

A new deal with Aykroyd and TDP sees the launch of products including nightwear, underwear and swimwear, while Blues Clothing will be creating outerwear as well as t-shirts, knitwear, jeans and dresses.

“We’re so lucky to work with such fantastic and hugely popular shows such as Hey Duggee," said Tracey Stratton, licensing manager, BBC Worldwide.

"Duggee’s hilarious comedy, brilliant characters and adventurous style is truly inspiring our new partners. We can’t wait to see the final designs."


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There's a 'healthy appetite for Hey Duggee toys', says BBC Worldwide

After securing toy partners in Jazwares and Golden Bear, BBC Worldwide has witnessed a growing demand for toys inspired by the property. Here, the firm’s global brand director for pre-school, Harriet Newby Hill, reveals all on the brand’s burgeoning social media following and plans to take Hey Duggee to new territories.

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