BBCW "disappointed" over Primeval axe

New product development for the programme now being reviewed after ITV drops sci-fi drama.
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BBC Worldwide has told Licensing.biz it is disappointed that Primeval will not be going ahead with a fourth series, after the news earlier this week that ITV is ditching the sci-fi drama series.

Richard Hollis, head of UK licensing at BBC Worldwide, said that, on the licensing side, the firm had seen success over the last few years across various categories.

ITV confirmed on Monday that Primeval would not be returning after three series, as its current focus was on post-watershed productions. The show was drawing average audiences of around five million this year, down from about six million for the first two series.

"On hearing this news, we are reviewing new product development for the programme going forward," Hollis said. "Over the coming months, however, Character and other licensees will continue to promote existing product to ensure fans are able to extend their enjoyment of this fantastic show."

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