BBCW grows ZingZillas line-up

Eight new partners join licensing programme for Cbeebies pre-school show.
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BBC Worldwide has revealed a further eight licensees have come on board its merchandising drive for pre-school show ZingZillas.

Martin Yaffe will be producing a range of wheeled toys, while Character World has been signed for bedding, DNC for lunchware/melamine, Samuel Eden for socks, Trademark Collections for bags and umbrellas, Bon Bon Buddies for seasonal confectionary, Danilo for greetings cards and Worlds Apart for furniture.

ZingZillas now has 14 licensees, lead by master toy Vivid Imaginations.

All ranges are due to hit retail from autumn/winter 2010.

"We are confident that ZingZillas is the next big thing in pre-school entertainment and the unprecedented response we've had to the brand confirms the industry support for this," said Richard Hollis, head of UK licensing at BBC Worldwide.

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