Peyton joins as SVP, licensed consumer products, BBC Worldwide Americas, and Ian Wickham becomes the head of retail development, licensed consumer products for UK, Ireland and EMEA.
Peyton will be based in the company’s New York offices, whilst Wickham joins the UK team in London. Both roles report directly to Tom Keefer, SVP, global licensed consumer products.
The developments are hoped to consolidate the firms presence in global licensing and retail markets, and come shortly after the appointment of Bob Traub as SVP of retail development, licensed consumer products for the Americas.
The newly structured teams will see Peyton supporting Keefer on the licensing front for the US, Canada, and Latin America, whilst Traub fronts the team’s retail efforts.
Within the UK, Keefer will be supported by Richard Hollis, head of UK licensing, who continues to oversee the UK Licensing team, with Wickham leading the UK and EMEA retail drive alongside Jackie Ferguson, licensing manager, EMEA. Keefer will continue to report to Neil Ross Russell, MD of children's global brands and licensed consumer products.
Keefer said: “I am delighted to welcome Carla and Ian to the team. Both have impressive industry backgrounds and will play an integral role in establishing BBC Worldwide as a key player in the licensing industry. With their input, I’m confident that we’ll see our already thriving business taken to new heights.”
With over 28 years of licensing experience, Peyton most recently worked with Equity Management, where she held the position of SVP of licensing. Her previous experience includes roles with The Boyds Collection and the American Basketball League.
Wickham joins BBC Worldwide from CPLG where his role was as a retail manager. With 15 years of industry experience, he specialises in retail and consumer trends and has worked with leading retailers - including Tesco, Argos and Boots - across brands for Mattel, the Early Learning Centre and Tomy.