Gadget and gift specialist BBTradesales has become an official distributor in the UK gadget market for Wesco.
The deal will mean the firm increases its licensed gadget portfolio with new products featuring Star Wars, Dr Who and Homer Simpson among others.
The company will initially concentrate on older boys properties - such as Dr Who and Star Wars - adding a wide range of products including webcams, USB accessories and torches.
BBTradesales MD, Ian Williams, said: "Wesco has been supplying character licensed gifts for over 20 years and has some of the hottest properties under their umbrella. Their experience in this field is second to none and we look forward to a successful future with the new lines."
In addition, the company has also inked a distribution deal with Groovy UK to supply gadgets and accessories under the Playboy, Elvis, WWE, Jimi Hendrix and Pony Posse brands.
"BBTradesales has wanted to extend its licensed gadgets range for some time and these two new deals will enable us to do that," continued Williams.