UK retail sales weakened again in June, with like for like sales dipping by 0.9 per cent according to the latest edition of the BDO Stoy Hayward High Street Sales Tracker.
Although this represents a small improvement on May, the main issue throughout the month was that sales fluctuated wildly from highs of 6.0 per cent (week ending June 21st) to lows of -7.8 per cent (week ending June 28th).
Trade in most areas was promotion led, with stores that started summer discounting early generally outperforming those which waited until the last week of the month.
"Many had expected that by this point in the year retail sales would have been down about five or six per cent, however, the first six months of the year have been reasonably positive," said Rupert Eastell, head of retail at BDO Stoy Hayward.
"The next six months will remain a real test for retailers - particularly as many believe that the sector has yet to reach the bottom of the downturn.
"General background noise about the strength of the recovery and rising unemployment means that consumers will continue to be wary of spending," Eastell added.