Beanstalk soars in 2007 - Licensing.biz

Beanstalk soars in 2007

Brand licensing consultancy reports significant growth in first half of the year.
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Having enjoyed strong growth in the first half of 2007, the Beanstalk Group is looking to further build on its momentum throughout the rest of the year.

As well as impressive growth with its existing client roster of world class brands, Beanstalk has also welcomed several high profile new clients. These include Piaggio Group's Vespa brand, Proctor & Gamble's Max Factor, Pele and Samsonite amongst others.

"Our accomplishments in the first half of 2007 have been very encouraging," said Ciaran Coyle, MD of The Beanstalk Group, Europe. "We are seeing more and more brand owners realising the power of licensing to increase brand awareness and consumer touch points, inspire loyalty and drive new revenue streams.

"We will continue to build on this momentum as we further develop our existing clients' licensing programmes and introduce new products for several recently acquired world-class clients."

Recent new programme initiatives from the company include a range of footwear and eyewear from Land Rover, while a new apparel collection will be launching in Land Rover stores in South Africa in early 2008.

The Love Hearts programme has also seen strong growth, along with the Harley Davidson European youth programme.

"We strongly believe that the licensing industry is entering a very promising period," continued Coyle. "Many brands that have never considered licensing before are approaching Beanstalk to help them develop strategic brand extension programmes.

"Licensing is now recognised as a revenue generating component of the marketing mix and a smart option for today's innovative brand marketers."

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