Discovery Enterprises International and Bear Grylls Ventures have partnered to launch a new Bear Grylls online store in Germany.
The new Bear Grylls Store, powered by DMAX, offers fans and adventurers all of the items available in the Bear Grylls product line.
The launch marks the first German language online store to exclusively sell products from the Bear Grylls range, including clothing, outdoor equipment, books and DVDs.
The site - www.beargryllsstore.de - was designed and developed by the Nuremberg agency, Neuland Communication.
Ian Woods, regional licensing director at Discovery Enterprises International, said: “The partnership with Discovery and Bear Grylls Ventures for the creation of the new online store in Germany is another milestone in our licensing strategy as we continue to bring our brands even closer to viewers off screen.
"With initiatives like this, DMAX is bringing the brand to life like never before.”
British adventurer, Bear Grylls, added: “As a team we are excited to see our store go live in Germany, allowing fans to get to use and enjoy all our survival gear and clothing first hand.
"Tested and proved, it is the equipment I rely on and use day by day in the wild and it has never let me down. Keep living your adventure!”