Beat Bugs hits gyms for Summer - Licensing.biz

Beat Bugs hits gyms for Summer

The children's brand has partnered with My Gym to bring a musical promotion to gyms across various territories.
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Children's brand Beat Bugs has partnered with My Gym for a musical promotion coming to gyms in the UK, North America, Canada and Australia this summer.

In the months of June and July, children who attend classes at My Gym will enjoy Beat Bugs music, games and other fun activities, including coloring sheets and puppet shows.

Beat Bugs is an award-winning animated kid's show featuring music from The Beatles, reinterpreted for a young audience by such stars as Pink, Sia, Aloe Blacc, Rod Stewart, Jennifer Hudson and more. Currently a hit on Netflix, the story revolves around the lives and adventures of five best friends; charming and funny childlike bugs who explore and learn in their suburban backyard home. 

“We are so proud to partner with such a great leader in children’s fitness,” said Rebekah Belzer, VP of sales & licensing for Centa IP. “Beat Bugs music and My Gym fitness curriculum is a match made in heaven.”

My Gym’s facilities provide a local place where children learn and grow through unique activities. My Gym Kids worldwide develop healthy minds and strong bodies under the guidance of trained and loving instructors in a safe, clean and non-competitive environment. 

“Studies show that childhood obesity has doubled in the last two decades, with 10% of all children between the ages of 2 and 5 in the U.S. already overweight,” added Matt Hendison, executive vice president, sponsor and strategic sponsorships. “As a music-based property with such deep roots, Beat Bugs blends into the curriculum flawlessly. Not to mention that we are also honored to help introduce a new generation to the greatest band in rock history.”

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