Bella Sara moves into Russia

Hidden City strikes deal with Rosman-Press for distribution of property.
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Hidden City Entertainment has secured a deal with Rosman-Press to introduce its Bella Sara brand to the Russian marketplace.

This will mark the first time a major trading card property has been introduced to Russia. It is also the first property in Russia to support a major online component.

Rosman-Press will begin work on the brand by launching Bella Sara's Starlights collectible card series in the autumn.

"We have been anticipating the growth of Bella Sara into Russia for some time now, and we feel this will be a mutually beneficial partnership," said George Stetar, SVP of licensing and international business for Hidden City Entertainment.

In addition, Bella Sara has recently signed with MagicMarket & Twenty Five S.r.l for card distribution in the Italian market. Kidz Entertainment will also be brokering deals in Russia and CIS countries.


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Bella Sara

It notched up over $25 million in retail sales in 2010, and now Hidden City is expanding Bella Sara into new territories. We get the lowdown.

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