Belle and Boo increases global reach with Japanese merchandise deal

Award-winning lifestyle brand signs with Cosmo Merchandising for range of plush and stationery across Japan
Publish date:
Social count:

British lifestyle and gift brand Belle and Boo has signed with Japanese licensing agent, Cosmo Merchandising, offering a range of plush, stationery and paper products for the brand.

The new deal forms part of the award winning brand's strategy to secure licensing agents and partners in key international markets.

The drive to find agents has been spear headed by Belle and Boo's co-directors Patrick and Kate Shafe and creative director and founder, Mandy Sutcliffe.

"We are thrilled to sign with Cosmo as we believe the Japanese market holds enormous potential for us," said Patrick Shafe.

"We have already signed a publishing deal for the Belle and Boo books with Iwasaki Shoten, who often partners with Cosmo, so it was a natural progression to create an extended range of products that will appeal to consumers who buy and treasure the books.

"I am certain that this deal will help to give Iwasaki continued confidence to buy in to the future book and product range."

Belle and Boo is already well established in the UK, selling through more than 300 retailers with several licensing partners including Churchill China, Orchard Books, John Lewis, Elite and Blueprint Stationery.

The firm is now seeking worldwide licensing partners and has recently brokered deals in Australia and Spain with more to follow.


Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.