Ben 10 hits the iPhone - Licensing.biz

Ben 10 hits the iPhone

Turner Broadcasting teams with digital design studio for branded app.
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Turner Broadcasting is joining forces with ustwo, the digital design studio, to launch its first branded iPhone app in the UK.

Ben 10 MouthOff is the studio's first foray into branding around its unique MouthOff app, which received more than 40,000 downloads when initially launched.

Using original animation throughout and sound effects taken directly from the series, fans of Ben 10 can emulate the mouth movements of their favourite characters, placing the iPhone in front of their mouths and seeing the visuals on the handset move in correspondence to their speech.

The iPhone app replicates the show's Omnitrix on the handset screen. By scrolling through the watch, just like Ben, kids can select aliens including Ripjaw, Ben Wolf, Four Arms and Ben himself among others.

"As the stellar boys brand of the moment, Ben 10 was an obvious choice for our first iPhone app, but we didn't want it to be something we did just for the sake of it," explained Joe Braman, commercial director, mobile, digital & DVD at Turner Broadcasting. "ustwo's app really stood out to us in terms of innovation, creativity, usability and longevity, the key components for a successful app."

Download the new app by clicking here.

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