Turner CN Enterprises has teamed up with Monster Mania to create a new live action Ben 10 monster truck show.
The two and a half hour motor sports spectacular will visit venues around the UK during 2011, with roll out planned across the rest of Europe later on in the year.
The Monster Mania fleet of vehicles will feature 3D bodies styled by Turner CN Enterprises' design team to represent Ben 10 characters and the star himself.
"This partnership with Monster Mania is another great example of our commitment to evolving the award winning Ben 10 licensing programme," commented Alan Fenwick, VP of Turner CN Enterprises. "Live events bring the brand alive, furthers the connection that boys have with the property and extends the lifecycle of this unique brand, which is set to dominate the boys market for many years to come."
Click here for further details on Monster Mania.