Ben 10 partwork on way - Licensing.biz

Ben 10 partwork on way

Hachette to launch new series from this month based on popular character.
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Publisher Hachette Partworks is producing a new Ben 10 partwork series, launching this month.

The publication will contain new missions, comic strips, character fact files and games. In addition to a magazine, the series will also include a unique trading card collection, featuring aliens from the series, as well as special effects cards hidden in selected packs.

In each issue, readers will see a new Battlezone area which they'll be able to use as part of a new card game.

Issue one will be sold at the special price of £1.50 in the UK and will include an Omnitrix Storage Box, complete with an alien symbol reader to uncover the codes on special cards.

"We are all very excited about having the opportunity to develop a partworks series with such a cool and unique character as Ben 10 and are sure that Ben 10 fans will love the extra features, information and trading card element that the partwork series will offer," explained Isabelle Couderc, general manager at Hachette Partworks.

Graham Saltmarsh, CNE's UK licensing director, added: "Ben 10 continues to go from strength to strength into new categories and we're delighted that Hachette is launching a partwork programme - it adds another rich dimension to the already brilliant Ben 10 programme and it promises to be great fun."

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