Ben 10 roller coaster is a hit

Drayton Manor Theme Park expects the licensed ride to attract 200,000 new visitors this year.
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Over 330,000 people have so far experienced the Ben 10: Ultimate Mission roller coaster.

Back when the ride opened on April 23rd, Colin Bryan, MD of the theme park told Licensing.biz that licensed attractions were "very much the way forward."

Reflecting on the recent success of Ben 10 Ultimate Mission, he said: "We already cater to pre-school and young primary school visitors but Ben 10: Ultimate Mission has really helped to bridge the gap in our offering between that younger audience and older thrill seeking visitors."

Graham Saltmarsh, UK licensing director at Turner added: "The impressive numbers and predictions around footfall to Drayton Manor as a result of the ride's launch confirm that Ben’s pulling power is second to none."


Graham Saltmarsh and Colin Bryan ride the roller coaster in April. Take a tour of the coaster: visit our picture gallery.

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A Ben 10 gameshow is also in production.

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