Ben and Holly expand the Little Kingdom across Spain and Italy

Key developments are under way in both regions, including new food products this Easter.
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Popular pre-school characters Ben and Holly are expanding their Little Kingdom across Spain and Italy, with key developments underway across both regions for the series.

In Spain, the brand has established itself in the pre-school market with regular broadcasts on Nick Jr and RTVE's Clan, having reached top rated pre-school shows in the region throughout Q4 2014, according to Clan.

20 licensees now populate a burgeoning product portfolio with key categories including publishing (Random House and Santillana), apparel (United Labels), musical toys (Claudio Reig), role-play and construction sets (Simba) and inclusion in Bauer's Clan magazine. 

Meanwhile, master toy partner Bizak continues to distribute toys across leading retailers, with hero items topping the pre-school products charts and with special Ben and Holly events proving popular across the nation.

And the brand's success is being mirrored throughout Italy, where two series is currently airing daily on Rai Yo Yo and publishing partner Giunti has recently signed on for a line of books which has charted in the top 20 Hit List for children's books in Italy.

Since launching for 2014, Giochi Preziosi's popular toy line hs been a hit, selling out across ToysCenter and Giocheria stores.

This coming Easter will see the brand exand in to food and drink as Preziosi Food launches Easter Eggs and confectionary in the Italian market.

Andrew Carley, Head of Global Licensing at Entertainment One, said: “The ratings and consumer engagement for Ben and Holly’s Little Kingdom are incredibly strong across both regions, so it’s vital that we continue to introduce products and initiatives into these markets to meet the ongoing demand.

"We are taking a long-term approach to the international strategy and want to ensure that the partners we work with capture the magical and charming qualities of the brand that are making it a firm favourite with families across the world.”

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