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Ben and Holly's Little Kingdom builds momentum in Australia - Licensing.biz

Ben and Holly's Little Kingdom builds momentum in Australia

Master toy partner will roll out toys to wider Australian audiences in February 2015.
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Award-winning pre-school series Ben and Holly’s Little Kingdom is building momentum across Australia.

Entertainment One Licensing has revealed that the show – produced by Astley Baker Davies – continues to build popularity in the territory, where it now broadcasts twice a day on ABC4Kids.

The series has managed to top the channel’s broadcast ratings chart and now leads downloads on the catch up service – ABC’s iView.

Meanwhile, Penguin has published a full line of books and a retail exclusive with ABC Stores has launched with toys, apparel, footwear, bedding and bags.

Master toy partner, Big Balloon will be rolling out Ben and Holly toys to a wider Australian market from February 2015.

The new Ben and Holly website www.benandholly.tv will go live in January 2015.

“We are thrilled by the success of Ben and Holly in Australia,” said Trish Padoinand Con Goutzoulas, joint commercial directors, eOne Licensing Australia.

“Broadcast is performing very strongly and our licensing programme is expanding rapidly with great partners on board. It’s an exciting tme for Ben and Holly and we look forward to working with new and existing partners as we continue to build the brand in this key territory.”

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