Brand management and media company, m4e has appointed Bernd Conrad as its new head of licensing.
Conrad was previously head of licensing and merchandising at TV Loonland, where he oversaw the company's activities in the German-speaking territories, as well as coordinating international concerns. Before that he was at Jetix Consumer Products Germany as licensing director.
He takes up his new role at m4e on March 1st and will be responsible for the company's licensing management.
The next international property which will be produced and owned by m4e, and distributed worldwide in co-operation with Rainbow SpA, will be the TV series Yoko, Mo & Me (working title).