Start up company iToyConsulting has secured an agreement with Engel Licensing to launch board game brand Bet Your Brain into German speaking markets.
Launching in Germany, Switzerland and Austria on October 21st, the game is now being distributed in ten countries.
Bet Your Brain was released in Denmark, Sweden, Norway and Finland last November. Danish-based company Engel Licensing is the owner of all rights worldwide.
New partner iTC was founded by Michael Radzio, who is already well known in the board game industry having worked at Clementoni and Jumbo.
"This is a great opportunity for our company," said Radzio. "Bet Your Brain represents something really new in the genre of trivia and quiz games. The content is very strong and the game methodic is unique."
Claus Michael Drastrup from Engel Licensing added: "We are looking very much forward to our cooperation with iTC."