Betty Crocker bakeware and cookware on the way from Nifty Home Products - Licensing.biz

Betty Crocker bakeware and cookware on the way from Nifty Home Products

Range will launch with oven accessories including cooling racks, oven racks and roasting racks.
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Nifty Home Products has teamed with General Mills for a collection of Betty Crocker branded bakeware and cookware accessories set to debut at retail in 2015.

The collection is designed to 'provide the home cook with simple solutions and make working in the kitchen stress-free'. 

The line will debut with oven accessories, including cooling racks, oven racks and roasting racks.

“We are delighted to be a part of the General Mills family,” said Frank Tiemann, president of Nifty Home Products. 

“Betty Crocker and Nifty represent the perfect pairing, as both have the goal of making the home cook successful in the kitchen."

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