Beyblade goes down a storm in France - Licensing.biz

Beyblade goes down a storm in France

TV series attracts record audiences while toys continue to be top sellers.
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It seems that Beyblade is still going down rather well with kids across the Channel.

The TV show recently broke audience records on kids station Gulli, with over 1.2 million viewers tuning in during a recent series marathon.

Meanwhile the latest series, Beyblade: Metal Fury, is attracting over 200,000 viewers per episode and is a top 5 show on Gulli.

The viewing figures are translating into toy success too. Beyblade tops have been the number one seller in France for over a year and the new line of Metal Fury toys has sold more than one million tops since January 2012.

To keep momentum going, Hasbro France has launched a retail partnership with the French Toys R Us. The toy specialist will be holding Beyblade tournaments in all of its France stores. Beyblade products will also be spotlighted on the Toys R Us FR website, in catalogues and there will be exclusive in-store offers.

In licensing, a Beyblade QSR promotion recently took place at more than 400 quick restaurants in France, Belgium, Luxembourg and Russia.

In France licensing deals brokered by agent Lagardère include Jedessine.com for online colorings, D’Arpèje for sporting goods, MC & Co for confectionary, SchoolPack for back-to-school and Pimchou for stickers, arts and craft.

Representatives from Nelvana Enterprises will be at Booth F090 at Brand Licensing Europe in London, UK from October 16th to 18th.

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