Beyoncé tops LSM's brand power list of the most influential celebrities

London School of Marketing ranked entrants based on personal wealth, sponsorship earnings and social media presence.
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US pop star Beyonce Knowles has topped a list of the world’s most influential celebrities compiled by the London School of Marketing.

Celebrities were ranked based on their personal wealth, sponsorship earnings and social media presence, reports The Drum.

The table was made up primarily of singers and actors, although the second and third spots on the list were taken by US talk show royalty Oprah Winfrey and NBA star LeBron James

The only UK personalities to crack the complete list are Victoria Beckham and Emma Watson.

“Now more than ever, celebrities rely on their personal brand as much as the talent which made them famous," said Anton Dominique, chief marketing officer at the London School of Marketing.

"Consumer trust remains a large element in what makes a celebrity’s personal brand so powerful, as is the size of the audience they appeal to.

“The most Googled female celeb in Britain, a cover star of Time Magazine’s 2014 100 most influential people list and the number one position holder on the Forbes Celebrity 100 list, Beyoncé is the epitome of celebrity influence, power and prestige.”

The top 10 celebrities featured in the brand power list were:

  1. Beyoncé Knowles
  2. Oprah Winfrey
  3. LeBron James
  4. Ellen DeGeneres
  5. Taylor Swift
  6. Kim Kardashian
  7. Roger Federer
  8. Sofia Vergara
  9. Jimmy Fallon
  10. Angelina Jolie

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