Bright Group International is to act as the exclusive publishing licensing agent for two Hallmark brands - Wellington Bear and Tickly Bits.
BGI already represents Country Companions and believes that both the new brands are perfectly suited to publishing.
Both are already well-known in the greetings market. Wellington is the creation of Doug Hyde, recently voted the UK's most popular artist, while Tickly Bits is about love, laughter and understanding.
"Acting as licensing agents for publishing is something that really suits the skill sets we have at Bright and is very much a growth sector for us," said BGI MD Vickie Willden-Lebrecht. "I feel certain that we will be seeing Wellington Bear and Tickly Bits in print very soon."