Big & Small plush arriving at The Entertainer

Licensee Jumbo secures presence in largest independent toy retailer in UK.
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The first Big & Small plush will arrive at The Entertainer store in Kingston on April 2nd.

The launch will include a special appearance from the character costumes on April 18th. Jumbo will follow up the plush with puzzles and games later in the year.

Big & Small airs daily on BBC1, BBC2 and Cbeebies and has proved to be a hit with children and parents.

The licensing programme is rolling out throughout 2009, with HarperCollins securing the worldwide publishing rights and ITV DVD releasing its first title on April 6th. Further licensees include CYP for music downloads and Cbeebies magazine.

Anne Brogan, founder and director of Kindle Entertainment, said: "The launch of the Big & Small toy range is a significant development for the brand and we are looking forward to its first appearance in-store. Our licensing programme is in full swing and we are confident that we are working with the best partners to ensure that the brand receives the highest level of attention and quality that it deserves."


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Big & Small

With the pre-school market being one of the most competitive in licensing, the challenges facing any newcomer to the sector are great.

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