Big Tent adds apparel brace for Domo

Fifth Sun and Bioworld Merchandising join programme for pop culture property.
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The Domo brand is continuing to build up its international presence, with Big Tent Entertainment striking a further two deals in the apparel and accessories categories.

Following a good reception for its initial product line, Fifth Sun will expand its apparel collection. The firm will introduce a range of new t-shirts, thermals, tank tops and fleece hoodies inspired by the brand in the US and Canada.

Meanwhile, Bioworld Merchandising will roll out a new line of men's and children's loungewear in autumn 2012, with rain boots for women and children.

The group has also signed up to create Domo-branded electronic accessories such as headphones (pictured), ear buds and flash drives in summer 2012.

"Both companies are recognised as fashion leaders in the industry and have a great track record with the trendsetting young adult crowd that Domo appeals to," said Rich Maryyanek, chief marketing officer at Big Tent Entertainment. "Fifth Sun has done a fabulous job bringing fresh, unique designs to retail and we are thrilled to extend the relationship.

"Bioworld brings with them a strong creative approach and a great consumer understanding of the brand which will help us expand our core programmes dramatically."


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