Big Tent Entertainment has sealed a deal with Stella Projects to introduce its Domo brand to Australia and New Zealand.
The initial programme will aim to replicate the success of Domo in the US. Stella Projects will be pursuing cross-promotional opportunities with Nickelodeon Australia to help boost the awareness of the Domo interstitials currently airing on the network.
The firm is also seeking licensing partners for the brand in the apparel, bags, fashion accessories, gaming, music, stationery and giftware categories.
A viral campaign will support the launch.
"Stella Projects is an agency that understands how to be successful in today's changing and challenging marketplace," said Rich Collins, CEO of Big Tent.