Big Tent signs fashion brace for Domo - Licensing.biz

Big Tent signs fashion brace for Domo

Watch and jewellery partners, Modify and H2W, on board.
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Big Tent Entertainment is continuing to grow the Domo universe, securing a further two licensing deals within the fashion category.

The firm has welcomed two new partners in Modify Watches and H2W.

Modify is introducing a line of watches which will feature Domo designs with interchangeable silicone straps. The watches will be available this winter in stores across the US and Canada, as well as online at www.modifywatches.com.

Modify founder and CEO, Aaron Schwartz, commented: “We are excited to add such a popular brand like Domo to our mix of unique, fun and on-trend properties that allow our customers to celebrate their individuality and use style to represent their passions.”

Meanwhile, H2W has created a collection of Domo costume jewellery for both men and women, which includes necklaces, bracelets, earrings and rings. The company expects to begin distributing the jewellery in May across speciality stores, mid-tier department retailers and online.

Dan Gershon, president of H2W, stated: “H2W is very excited to be a new licensee for Domo. Our clever and unique costume jewellery designs have truly captured Domo’s charm. This coupled with Domo’s enormous popularity, is sure to be a winning combination with our retail partners.”

Domo’s cult status has continued to grow as it remains “on the front lines of what is hot and trending in the world of fashion”, said Rich Maryyanek, chief marketing officer of Big Tent Entertainment. “We are thrilled with the new watches from Modify and jewellery from H2W as they let our fans show off their style in unique and fun ways.”

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