KidsCo, the international children’s channel, is launching a second channel, BigTV. The new channel is the firm’s first brand extension and will offer live action programmes, including comedies and films, 24 hours a day, seven days a week.
BigTV will go live on August 1st, 2010, on the My TV satellite platform. My TV will offer both KidsCo and BigTV in its basic package to all subscribers.
BigTV will broadcast shows including Chuck Finn, Even Stevens, My Parents are Aliens and 100 deeds for Eddie McDowd across sub-Sahara Africa. KidsCo is evaluating plans to expand the channel globally.
Sara Wookey, director of broadcast at KidsCo, commented: “We are very excited about the launch of our second channel. Our success with KidsCo has paved the way for BigTV. Until now, KidsCo has focused on delivering engaging and educational entertainment to six to ten year-olds and families exclusively.
"The launch of BigTV will enable us to provide continuity for our existing audience and engage with an older market. My TV has done a superb job rolling out KidsCo to date and we look forward to repeating the success with BigTV.”
Bahjat Mirza at MyTV added: “My TV’s aim is to have something of interest for each and every member of the family, across the full age spectrum. The launch of KidsCo was an instant success with our younger viewers and parents alike, and we wanted to provide age-appropriate, quality content for aspiring adults.
"These are really exciting times for My TV as we believe BigTV will be as successful as KidsCo and we are thrilled by the growing cooperation with KidsCo.”