Billabong LAB has signed a new partnership with the Andy Warhol Foundation for a new line Warhol Surf, that features apparel based on Warhol's iconic art pieces.
"Warhol's rebellious spirit and attraction to non-conformists led him to Southern California in 1968 where he spent two weeks filming surfers as part of his underground film, San Diego Surf. The Foundation is proud to collaborate with Billabong to celebrate individuals who refuse to be defined by convention," commented Michael Dayton Hermann, The Andy Warhol Foundation's director of licensing.
"Andy's dedication to progressing art and his love for the surf culture became a powerful connection to our brand and inspired us to create this collection," added Billabong's global brand president, Shannan North.
"To see Warhol's iconic art come to life on our silhouettes is an important and celebrated moment in our brand history."
Warhol Surf is available globally at select specialty retailers and online. The collection features a range of surf-inspired products for men and women including boardshorts, swimwear, tops, tees and accessories, born as a result of combining Andy Warhol's iconic art with Billabong founder Gordon Merchant's original designs and signature silhouettes.