Bin Weevils has acquired the broadcast rights to My Little Pony from Hasbro, as the digital platform expands its on-demand offering.
Bin Weevils has picked up all 26 22-minute episodes of series two and three, which kids can watch in its virtual cinema room Riggs Multiplex. New episodes will be uploaded every Friday.
The series will be promoted with banners and billboard advertising within the virtual world and a "red-carpet premier event" each week.
The year-long deal follows the broadcast of series one of My Little Pony within Bin Weevils last year, which saw nine episodes hit almost one million views during a month-long campaign.
My Little Pony will add to content already available on Bin Weevils through its on-demand distribution deals with Nickelodeon and Cartoon Network. The premium video-on-demand service allows kids to watch top-rating shows such as SpongeBob SquarePants and Ben 10.
Matt Lester, Media Partnerships Manager at Bin Weevils, said: "With an audience of up to two million kids active on Bin Weevils every month, we’re an obvious place to boost brand awareness of kids TV shows.
"My Little Pony is a brand with a fantastic heritage and we’re delighted to be part of its enduring success as it continues to resonate with new generations of fans."
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