Bin Weevils makes move into publishing

Hit online brand signed by Egmont for standalone print magazine.
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Children's social networking site, Bin Weevils is extending further into the offline world, signing a deal with Egmont for an official print magazine.

The monthly publication - which is priced at £2.99 - will feature exclusive content and secret hints that will enhance the online gaming experience and add a new level of fan interaction.

The first issue includes six free gifts, including 10,000 mulch, stickers, sweets, trial membership card and two exclusive nest items.

Egmont will celebrate the launch with a hefty digital marketing campaign, spanning BinWeevils.com, Egmont brands such as Go Girl and Toxic, miniclip.com, and TV advertising on CITV and Nickelodeon channels.

"We are delighted to be adding Bin Weevils magazine to our market leading portfolio," said Debbie Cook, director of magazines at Egmont UK. "We are proud that our magazine offers players an enhanced gaming experience and we see our magazine growing alongside the game."

Amelia Johnson, co-founder of BinWeevils,com, added: "Our exciting partnership with Egmont and the launch of the BinWeevils.com monthly magazine allows our fans to connect with the brand in yet another compelling and enriching entertainment format."

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