Bing celebrates iTunes success as it prepares to join the CBeebies magazine - Licensing.biz

Bing celebrates iTunes success as it prepares to join the CBeebies magazine

The BAFTA nominated animated pre-school series has also secured 22.6 million views on BBC's iPlayer since launch.
Author:
Publish date:
Social count:
0
Acamar and FP Bing.jpg

BAFTA nominated children’s series, Bing is celebrating chart success having stormed to the top of the UK’s iTunes store.

Produced by Acamar Films and Brown Bag Films, the show has reportedly ‘seen an incredible year’ since its launch last summer.

The iTunes triumph mirrors Bing’s success on the BBC’s iPlayer, where the animated series has garnered 22.6 million views since its launch on the platform.

Continuing the popularity of the series, 2015 will see Bing launch to new audiences across the globe, with 30 new territories now under negotiation.

Elesewhere, Acamar has teamed with Immediate Media to introduce Bing to the official CBeebies magazine from next month.

“It is fantastic to see how popular Bing has become with preschool children and their families,” said Bethan Garton, Acamar’s head of licensing.

“He’s already a treasured part of their daily routines. Our iTunes Chart success and extraordinary BBC iPlayer download numbers are testament to just how much of a hit he has become.”

Bing has been adapted from the award-winning book series from author and illustrator, Ted Dewan and now enjoys a burgeoning licensing portfolio with key partners including the likes of Fisher-Price, Harper Collins and Ravensburger.

Related

Featured Jobs

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.