Panini has created a sticker collection based on the growing kids virtual world BinWeevils.
The move follows a successful BinWeevils trading card collection.
The sticker album is titled The Great Bin Tour and has space for 208 stickers.
The launch will be backed by a multi-channel marketing campaign. Jess Tadmor, head of marketing at Panini UK, said: “We are delighted to be releasing the first official sticker collection for Bin Weevils. We’ve got fantastic editorial content in the albums and brilliant promotional activity lined up and we’re confident that this, along with the exciting online virtual sticker collection campaign, will be sure to drive sales for retailers and make this a very successful collection.”