BinWeevils signs with Inspiration Works

Firm to develop range of electronic, novelty and pocket money toys, plus Kurio accessories.
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Kid's social media world, BinWeevils.com has added Inspiration Works to its licensing portfolio.

The firm will develop a range of electronic, novelty and pocket money toys, as well as accessories for its Kurio tablet. Product will launch next year.

"The success of BinWeevils.com as an online platform for kids is largely about the opportunities the community offers players to 'interact' with the characters and the ever-evolving social world on a daily basis," said Amelia Johnson, co-founder and commercial director for BinWeevils.com.

"Inspiration Works are renowned for their tremendous innovation around interactivity, particularly in the area of electronic toys, and we're delighted to be working together on the development of a range of exciting lines that embody these brand attributes."

Tracey Devine, marketing director at Inspiration Works, added: "We are delighted to be able to add more products outside of our core range further by partnering with BinWeevils at such an exciting time."

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