Bin Weevils is planning a cross category campaign on BinWeevils.com and in key kids' media for the Christmas period.
The 'Countdown to Christmas' campaign will launch at 9am on Saturday December 1st. It will invite the two million kids who visit the digital social world each month to enter daily competitions, where they can win a host of Bin Weevils toys, puzzles, rucksacks and more.
The campaign will be supported by magazine advertising in seven key media titles, reaching 2.6 million readers. Daily bulletins sent out to members will also invite kids to participate in the campaign.
Each day at 9am from December 1st to 24th, a new competition will be posted for fans to enter. The campaign will culminate with a 'superfan' prize on Christmas Eve, including gifts from all licensees, plus a massive 30,000 Mulch and 1000XP (experience points).
In total, over 300 gifts from 11 licensees have been added to the prize fund, as well as over 70 vitual prizes included in the bumper giveaway.
"We are delighted to work with our licensees to create this exciting cross category campaign on BinWeevils.com and in key target media," said Amelia Johnson, co-founder of Bin Weevils. "We're expecting the campaign to drive great user engagement and brand awareness in the run up to Christmas."
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