BinWeevils.com is continuing to build up its monthly audience figures - with the latest ComScore report showing it is ahead of other virtual worlds from Disney and Mind Candy.
The report shows that BinWeevils.com reached 1.2 million unique users in July, compared to 959,000 for Disney.co.uk and 953,000 for Moshi Monsters.
"We spend a lot of our time and resource on developing BinWeevils.com and making it a really engaging and interactive environment for kids - and this is where we differentiate from our nearest competitors," said Amelia Johnson, co-founder of BinWeevils.
"We want the best digital social world out there offering kids nationwide a truly exciting online experience and that's where our focus is.
"Merchandising and other activity will follow, but we're being very selective around our partners and the product we release."
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