Bionyc hires Artisan - Licensing.biz

Bionyc hires Artisan

Design team hires specialist agency to boost its profile in the UK.
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Bionyc Industries has appointed specialist agency Artisan Licensing to boost its profile in the UK, as it looks to build on the international success of its brands Canvas Nation and Bionyc Industries.

"We decided to appoint a specialist agent who is dedicated to design-led brands to give us the edge in this market," said Bru Capozzi, licensing director for Bionyc. "We're currently completing a radical refresh of the Canvas Nation and Bionyc styleguides, which will increase their collectability and enhance their fashion credentials.

"We want to make street-inspired urban graphics accessible to a wide market, whilst maintaining the originality that makes them appealing."

Siobhan Williamson, MD of Artisan, added: "It's a real privilege to work with Bionyc on their brands. They are an incredibly talented team who share my passion for bringing the best in art and design to the broadest possible audience."

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