Bioworld Europe to launch Pokémon clothing range

Firm will develop an accessory and apparel collection inspired by the popular Pokémon TV series.
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Bioworld Europe has extended its partnership with The Pokémon Company International to launch a new range of clothing for young adults.

The firm will develop an accessory and apparel collection inspired by the popular Pokémon TV series.

The new range will launch this summer and will be available in selected retailers across Europe and Russia.

“Bioworld is a fitting and vaulted partner for Pokémon as it is renowned for the quality of its branded apparel and its innovative and eye-catching designs,” said The Pokémon Company International’s senior marketing development manager, Mathieu Galante.

“Pokémon is a brand that is focused with delivery of high quality products and fun experiences to our fans.”

Matthew Tobia, Bioworld Europe’s head of licensing, added: “We are very excited to begin this partnership with The Pokémon Company International, which is a major addition to our license portfolio.

“Products across the apparel and accessories categories will launch at retail in the coming months and thanks to the strength of the Pokémon brand will enjoy wide appeal.”

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