Social media has moved one step towards entirely taking over our lives, this time infiltrating the potato shapes market.
Birds Eye is launching a range of social media-inspired potato shapes called Mashtags, to 'get the conversation started and liven up mealtimes'.
Mashtags are made from British potatoes and feature shapes including the hashtag, @ symbol, stars and emoticons of smiley faces and hearts.
Birds Eye claims that Mashtags are 'the perfect food for a social media fixated nation'.
Mashtags are available at £1.75 from Sainsbury’s now, and will land at Asda and Tesco in March.