Birds Eye launches social media inspired potato shapes with Mashtags

'The perfect food for a social media fixated nation'
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Social media has moved one step towards entirely taking over our lives, this time infiltrating the potato shapes market.

Birds Eye is launching a range of social media-inspired potato shapes called Mashtags, to 'get the conversation started and liven up mealtimes'.

Mashtags are made from British potatoes and feature shapes including the hashtag, @ symbol, stars and emoticons of smiley faces and hearts.

Birds Eye claims that Mashtags are 'the perfect food for a social media fixated nation'.

Mashtags are available at £1.75 from Sainsbury’s now, and will land at Asda and Tesco in March.

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