Birds Eye launches social media inspired potato shapes with Mashtags

'The perfect food for a social media fixated nation'
Publish date:

Social media has moved one step towards entirely taking over our lives, this time infiltrating the potato shapes market.

Birds Eye is launching a range of social media-inspired potato shapes called Mashtags, to 'get the conversation started and liven up mealtimes'.

Mashtags are made from British potatoes and feature shapes including the hashtag, @ symbol, stars and emoticons of smiley faces and hearts.

Birds Eye claims that Mashtags are 'the perfect food for a social media fixated nation'.

Mashtags are available at £1.75 from Sainsbury’s now, and will land at Asda and Tesco in March.


Featured Jobs

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019