Consumer products for Gummy Bear are due to launch across Scandinavia, after AT New Media inked a key deal with licensee Bjorna at Brand Licensing Europe last month.
The agreement will see home textile products including bed linen, towels, cushions, fleece throws and beanbags released across Denmark, Sweden, Norway, Finland and Iceland.
"Having Bjorna on board is great news and comes off the back of a very successful BLE," said AT New Media's Simon Kay. "The reaction to Gummy Bear at the show was just phenomenal; people were literally queuing up to find out more about the brand, and the licensees we spoke to were very enthusiastic about the huge levels of internet viewership Gummy Bear enjoys and the opportunities this presents.
"There are plenty more deals in the pipeline for this bear."