Black White Orange Brands has been appointed as the Indian licensing agent for The Emoji Company.
The firm will also represent a huge portfolio of music artists in India through a partnership with Global Merchandising Services. The portfolio includes the likes of Motörhead, One Direction, Celine Dion and the Backstreet Boys.
“The youth of today have a unique way of expressing themselves, music and the use of emoji’s play a major role in defining that," said Bhavik Vora, founder and CEO at Black White Orange.
"We are extremely excited to have partnered with Global Merchandising to bring the brand emoji along with iconic Music Artists to India on the consumer products platform. Fans can now express themselves through a variety of products which will be launching very soon."
Gabbi Langdorf, senior licensing manager at Global Merchandising Services, added: “It’s very important for Global to continue its growth into new markets and with this partnership in place it will allow our brands and artists to build successful consumer products programme within India.
"Bhavik and the team at Black White Orange have an excellent track record, experience and knowledge and we are very excited to partner with them in India and proud to have them represent Global’s properties.”