Bavaria-based firm Fun Game Media is hoping to garner some interest for its animated property Kikorikis in Budapest.
The key message of Kikorikis is friendship, getting along with each other and respecting the environment.
A wide selection of toys are already available, with further partnerships with several manufacturers also being planned.
Publishing is also a key pillar for the brand. Each character has a specific area of interest which is presented in a range of books. To tie in, each TV episode has its own story and colouring book. More than 300 books have been published to date in Russia, with a total print run of more than seven million copies.
Other categories of interest for Fun Game Media include clothing, cosmetics, food and stationery.