LazyTown is looking to use BLCEE to attract more partners to its already strong campaign in the region.
The brand is already in some 500 million homes around the world, in 26 different languages. As well as the original LazyTown, the firm will also be showing LazyTown Extra at the event.
It is seeking partners in categories including stationery and back to school, health and beauty, music, food, live shows/events and apparel.
Furthermore, LazyTown is celebrating after Sportacus (aka Magnus Scheving) joined Michelle Obama for the US Soccer Foundation & National Alliance for Hispanic Health youth soccer clinic, in Washington DC, Friday March 5th.
In addition to this event, LazyTown will be teaming up with the US Soccer Foundation on a 25 date tour to Hispanic communities throughout the US, helping to get kids moving with appearances from Sportacus.
This event is part of Michelle Obama’s newly formed ‘Let’s Move’ campaign.