BLCEE: Show is big priority, says Kidz Ent

Firm expecting "considerable interest" from prospective partners across key categories.
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Kidz Entertainment/EEMC is confident of attracting strong interest in its portfolio at Brand Licensing Central & Eastern Europe.

The firm will be presenting animation properties such as The Simpsons and Family Guy, movie brands including Twlight, Ghostbusters, Ice Age and Avatar, as well as kids' properties like Beyblade, Postman Pat, Thomas & Friends and Roary the Racing Car.

It will also be showcasing The Smurfs. Lego, Sex and the City and Bratz.

"We have been experiencing a huge period of growth and are now the leading integrated brand marketing agency in Eastern Europe, as well as having a large presence in Russia, so Brand Licensing CEE is a big priority for us," said chairman Morten Geschwendtner.

"We are highlighting a strong and diverse range of properties and we expect considerable interest from prospective licensing and retail partners across a wide range of categories."

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