BLE 08: Nickelodeon ties up with Tomy Yujin Europe

Nick properties to be available in branded vending machines across Europe, Middle East and Africa.
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Nickelodeon and Viacom Consumer Products and Tomy Yujin Europe have joined forces to produced licensed vending machines in the European, Middle Eastern and African markets.

As the official licensee for the vending market, TYE intends to build upon the strength of Nickelodeon's portfolio of properties including Spongebob Squarepants, Avatar and Jimmy Neutron, plus Nick Jr shows Dora the Explorer, Go Diego Go, The Backyardigans and Blue's Clues.

Following the launch this spring of product lines for Spongebob and Dora, TYE will continue to introduce further ranges from this month across 36 territories throughout EMEA including France, Germany, Netherlands and the UK.

The vending machines are located in a range of outlets such as supermarkets, including Sainsbury's in the UK, toy shops such as La Grande Recre in France and cinemas including Odeon in the UK and food outlets (Autogrill in Italy).

In addition, the machines can also be found at Toys R Us throughout several territories, as well as at beaches, theme parks, independent stores and kiosks.

The forthcoming Spongebob 'danglers' range has been based upon the 'SpongeWatch' style guide and can be attached to items such as mobile phones, keyrings, bags and belts.

In addition to specific gifts, Gacha Boxes containing blind purchase encapsulated Nickelodeon branded toys will be launched over the coming months to complement existing vending properties.


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