Hit Entertainment had renewed its home entertainment licensing deal with popular Australian children's entertainers, The Wiggles.
The company will retain all UK rights for new releases and the growing back catalogue through to 2010.
The Wiggles were first established in 1991 and remain Australia's number one entertainment export. In the UK, during Hit's tenure, they have sold over half a million DVDs across 15 catalogue titles, and have recently completed a sell out tour of their Live Show, culminating in a final performance at the Hammersmith Apollo.
Dave King, VP home entertainment UK at Hit, commented: "Hit and The Wiggles have been working together for many years and we are delighted to continue our relationship for UK home entertainment.
"The Wiggles are a unique and dearly loved act, and they remain one of the UK's most popular and sought-after DVD brands. We look forward to working with The Wiggles in the future to build on the success we have already jointly achieved."