BLE 09: Bright move for Hallmark - Licensing.biz

BLE 09: Bright move for Hallmark

Country Companions property to move into world of book publishing.
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Bright Group International is to act as exclusive global licensing agent for Hallmark's Country Companions property in the field of book publishing.

Country Companions is already a huge success in the greetings card market with a heritage of over 21 years. Hallmark has enlisted BGI to ensure a successful transition into the world of books.

BGI has a considerable pedigree in publishing, having grown out of the success of the Bright Agency - a leading illustration agency in children's publishing, which works with big-name clients such as Usborne, Random House and Harrods.

"Acting as licensing agents for publishing is quite new for us but something that we saw as the next logical step forward, given the huge breadth of experience and knowledge of publishing that we have at Bright," explained BGI MD Vicki Willden-Lebrecht.

"We are now available to help companies that are looking to move properties which they own into this field. The team at Hallmark is certainly confident that we can make things happen with Country Companions and from our point of view it is fantastic to have such a big name on board."

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