BLE 09: Penguin in for 4Kids' Chaotic

Firm signs on as global licensing partner in the publishing category.
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4Kids Entertainment and Chaotic USA Entertainment Group have appointed Penguin Young Readers Group as global licensing partner in the publishing category for the Chaotic trading card game (TCG) and TV series-based property.

Penguin will produce a range of age-appropriate Chaotic titles, including sticker books for six to eight year-olds, Decide Your Destiny interactive game books for 8-12 year-olds, plus novels and graphic novels for older readers. The books are expected to begin launching (excluding Asia) in 2010.

Penguin joins a strong line-up of existing worldwide licensees including Spin Master, which has the exclusive license to design, develop and manufacture Chaotic toys; H Grossman, which has signed on to produce a line of outdoor products including tents, bicycles and skateboards; Dracco, which will produce Chaotic-themed chocolate eggs and other confectionary; Ultra Pro, for a range of worldwide TCG accessories and Prima Games, which holds the licence for Chaotic strategy guides. Additionally, Activision is scheduled to release the first Chaotic video game across North America later this year and in the EMEA region in early 2010.

“Penguin Young Readers Group joins Chaotic’s growing roster of licensees for this vibrant and expanding brand,” said Carlin West, executive VP, Acquisitions & Development at 4Kids Entertainment, which oversees Chaotic brand development. “Penguin’s world-class publishing program is sure to bring compelling written entertainment to our fans of all ages.”

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