Warner Bros Consumer Products has expanded its partnership with Vooz for the popular Pucca brand as it looks to further boost it in Europe, the Middle East and Africa.
The extension follows master licence agreements covering North America, Brazil and Mexico.
The Pucca product line is based on the successful Flash-animated internet shorts, created by South Korean firm Vooz. Merchandise is currently available in the apparel, accessories, bags, home goods and stationery sectors.
"Our partnership with Pucca has proven very successful and we are thrilled to have the opportunity to expand the global footprint of this partnership into these key regions," said Jordan Sollitto, executive VP, international licensing at WBCP. "Pucca's popularity, coupled with our experience in taking powerful entertainment brands to retail around the world, makes this a perfect fit for WBCP and Vooz."
Pilar Zulueta, senior VP and general manager, WBCP Europe, added: "We are very proud to be able to deploy our commercial know how to expand the presence of Pucca into new markets, product categories and retail channels. It is a perfect addition, one that complements our unique portfolio of iconic properties."