BLE 2010: Ann Edwards to unveil new characters

Country Cats and Cool for Cats among products to be launched by artist at the show.
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Ann Edwards will be using Brand Licensing Europe as a platform to unveil a host of new characters.

Country Cats and Cool for Cats will be debuted at the show, while visitors will also be able to see Chef and Sue, a new collection which is already being featured by Waitrose in its customer magazine.

Both Country Cats and Cool for Cats feature the adventures of Thomas as he discovers the English countryside, and is also transformed into a range of different comedy characters.

"Thomas is such a fabulous character and appeals to all ages, so he makes the perfect licensed property," Edwards commented. "He's proved very popular in textiles, tabletop and giftware and I'm hopinh to both extend these ranges and talk to new licensees to see what other avenues we can explore."

Another Edwards' brand - Cotswold Cats - has already proved a success in Japan, having been licensed across the likes of t-shirts, mugs, pen sets and stationery.


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